The Ask 

Create and present marketing campaign to NBC Executives about leveraging athlete stories to engage Gen Z in the track & field conversation.

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My Role

I designed and organized our final deck presentation that is shown here.

 

I collaborated with my smaller team of 5, then later with the larger team of 10 in all processes, from the research stages, work sessions, to creation and ideation of our ideas. 

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After our creation of the deck, I, along with the rest of my team presented to NBC Sports Executives on the first day of the Tokyo 2020 Track & Field Olympic Trials in person at the UO Lundquist School of Business in Eugene, Oregon.

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Context

We first created our own separate deck from our team of 4, focused specifically on athlete stories, but after workshopping with Fox Sports Executive, Barbara Blangiardi, & Former Nike Executive, Tom Kelley, we combined our ideas from both teams and created one large presentation to share with NBC Executives. 

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The Team

Elora Hanawa

Braden Buerk

Jordan Hayes

Sean Barkley

Ryan Horiuchi

 

Megan Pearce

Ishana Thanawala

Ethan Miller

Alan Wang

Nick Schlotter

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