Context:

I was the leader of a Sneaker heads Student group for the Warsaw Sports Business Club at the University of Oregon. To connect with the group members outside of our weekly meetings, I created this website newsletter linked and shown above.​

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North Star:

How can I present the information Sneaker heads want to know every week in a compelling and fun way? ​

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My Concept Strategy:

TNTK stands for "The Need To Know." This website newsletter serves as a way for club members to get a snackable, weekly rundown of the top line upcomings drops, industry and fashion news + updates.

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Outcome:

Member response was positive. Everyone enjoyed the weekly newsletter sends which we then discussed during our weekly meetings. I then partnered with one of the lead professors of the club, and collaborated in creating a creative brief for the members to compete in. They all presented their project ideas to both the professor and I, and the concept that best answered the brief won.